overview

Urban niche is a clothing brand project that addresses our clothing provides an extraordinary feel, something which other brands serve to be ‘conventional’ clothing. Made with high-quality fibers yet at an affordable price, our casual wear clothing line is so distinctive yet comfortable that it ‘Lets the world see you’. Provide website and app design.

Role

UI/UX designer, graphic & Interaction designer.

team

Abhay, Saptrishi, Vinish, Praneet

duration

2 Week

tools

Adobe XD, Illustrator, Photoshop

problem

Target users are going to be use some mobile-specific functions such as push notifications, SMS, OTP and GPS functions for which a mobile website will not be a better choice. Built a trustable product for user.

solution

Understanding the target users who are going to be using our app in a personalized fashion on a regular basis then a native app provides a great way to do that that is easily accessible in almost all scenarios. So, we designed a mobile app

RESEARCH

Goals

1. Need to understand user requirement.

2. Learn how users inspired and visit site.

3. Understand which technology use user.

4. User friendly or much easier for user.

5. People Awareness of trending products.

Discovery

I first focused on understanding the market for brand audience

Interviews revealed 3 opportunity areas in the urban niche

We conducted interviews with team 2-3 time, because we have to make our product more user friendly and had to increase audience.

5

Interview

18-35

Age

50%-50%

Male-Feamle

BRAND Target Audience

The Brand Will Have The Following As Target Audience:

Between The Age Of 18-35 Youth.
The People Who Are Outspoken And Who Want To Be Outspoken/Heard.
Like Parties, Movies, Outing, Fashion.
50% Male And 50% Female
Associate With Keywords Like Confidence, Joy, Passion, Emotional, Meaningful, Bold Etc.
Lifestyle: Upbeat, Fast-Paced, Classy Etc.
Interests, Hobbies, And Passions: Fashion, Health And Fitness, Sports, Party Etc.
People Who Like Brands.

Ideation

The needed features, actions and pieces of information were already pretty clear after the phases above, so I could jump straight into a quick sketch to map out the user flow.

Some initial brainstorming and sketching

low-fidelity design

KEY INSIGHTS

1

Social media is a big role for advertising our brand.

Users like its visual appeal and access to visit our site.

2

It's hard to convey people that our brand is trustable.

It's easier to covey people when trustable person advertising. A number of positive reviews generate trust between users.

testing

After the iteration process, we have a final product. We have a responsive website, which would be helpful.